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Research and educate for the conservation of bromeliads and the associated animals throughout the Atlantic Forest. The bromeliads accumulate rainwater between the leaves, creating a micro-environment used by many animals. 

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Promoter of biodiversity

There are 3.500 bromeliad species, of which 1.000 species occur in the Atlantic Forest. Out of those 1.000 species, 81% are endemic to the Atlantic Forest and 40% are threatened to extinction.

The bromeliads are threatened due to habitat destruction and illegal extractivism, resulting in habitat loss for the associated animals. The bromeliads are important for humans because they provide beneficial ecosystem services, such as biodiversity management, nutrient cycling, control of disease vectors, influence on water and carbon cycles, besides having great potential for pharmaceutical and chemical products.